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Friday, August 7, 2015

The Burger King

 

From Wikipedia, the free encyclopedia
For the restaurant chain, see Burger King.
The Burger King
Creepy King Bed.png
The Burger King as seen in Burger King's Wake Up with the King commercial
Agency Crispin Porter + Bogusky
Client Burger King
Title Wake Up with the King
Product
  • Whopper
  • Product tie-in
  • Enormous Omelet Sandwich
Release date(s) 2003-2011, 2015-[1]
The Burger King is a character created as the advertising mascot for international fast food restaurant chain Burger King that has been used in numerous television commercials and advertising programs. The character has undergone several iterations over the course of its company's history. The first iteration of the King was part of a sign at the first Burger King restaurant in Miami, Florida in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the early 1970s Burger King started using a small, animated version of the King called "Kurger Bing"[2] in its children's advertising where the animated Burger King was voiced by Allen Swift. By the late 70s, the original animated King was replaced by the "Marvelous Magical Burger King". This is a red-bearded, Tudor-era king who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand, but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The children's ads featuring the King were phased out by the late 1980s in favor of the BK Kids Club Gang and other subsequent programs.
When advertising agency Crispin Porter + Bogusky took over the advertising account of Burger King in 2003, they devised a caricatured variation of the Burger King character from the Burger King Kingdom advertising campaign, now simply called "the King". During the use of CP+B's new version of the King, ads generated significant word of mouth for its new use of what various trade publications and Internet articles labeled "the Creepy King" persona, an appellation that BK came to favor and CP+B used in its ads. However, the use of the King failed to provide a consistent message regarding the company and its products.
Upon the takeover of Burger King by 3G Capital in 2010, the company terminated its relationship with CP+B. In August 2011, Burger King announced that the character would be retired as the primary mascot for the brand.
However, the company resumed using the King beginning in May 2015 with a paid appearance as a member of Floyd Mayweather, Jr.'s entourage before the Mayweather vs. Pacquiao fight. The next was an appearance in the grandstands at the 2015 Belmont Stakes, with the character standing behind Bob Baffert, the horse trainer of American Pharoah.

Contents

History

1960s-1980s

In the late 1960s to early 1970s Burger King started using a small, animated version of the King in its children's advertising where the animated Burger King was voiced by Allen Swift. The Burger King was featured in a series of advertisements in which he would visit a Burger King outlet for an interview with a television reporter or see a former court wizard who now worked for the chain. In all ads the King would present children with small gifts or buy them some Burger King food. Many of these commercials featured the king character reciting the restaurant's slogan, "Burger King, where kids are king".
By the late 70s, the original animated King was replaced by the "Marvelous Magical Burger King", a red-bearded, Tudor-era king who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand, but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The King was accompanied by usually two or more children and notable characters such as "Sir Shake-a-Lot" (a knight that has a craving for milkshakes), the "Burger Thing" (a W.C. Fields-esque hamburger portrait), and "The Duke of Doubt" who often doubted the King's abilities, and the robotic "Wizard of Fries". This campaign paralleled McDonald's McDonaldland children's commercials, which featured "Ronald McDonald", "The Hamburglar", and "Mayor McCheese", along with other characters and mascots.
The children's ads featuring the King were phased out by the late 1980s in favor of the BK Kids Club Gang ads.
rimary Role
CEO and Co-Founder @ Fitbit
Education
Harvard University
Gender:
Male
Location:
Unknown
Website:
http://www.fitbit.com/company
- See more at: https://www.crunchbase.com/person/james-park#sthash.XFdsqnFT.dp
James Park is presenting at TechCrunch Disrupt SF 2015 on Sep 21, 2015  
Update
Primary Role
CEO and Co-Founder @ Fitbit
Education
Harvard University
Gender:
Male
Location:
Unknown
Website:
http://www.fitbit.com/company

Person Details

Update
James Park is a serial entrepreneur with a passion for creating great products and companies. Fitbit is the third startup that he has founded.
Previously, James was a Director of Product Development at CNET Networks, where he led product management, engineering, and design for Webshots.
Before CNET, James was a co-founder of Windup Labs, which was acquired by CNET in 2005, and prior to Windup Labs, he was the co-founder and CTO of Epesi Technologies.
James also worked at Morgan Stanley, where he helped develop trading strategies and software for a quantitative trading fund.
James never quite finished his computer science degree at Harvard College.

Jobs (5)

Update
Current

CEO and Co-Founder

Fitbit
May, 2007 - Current   (over 8 years)
Past
Started
Ended
Title
Company
Apr, 2005
May, 2007
Director of Product Development
2002
Apr, 2005
President and Co-Founder
Oct, 1999
Nov, 2001
co-founder and CTO
Jun, 1998
Aug, 1999
Analyst
- See more at: https://www.crunchbase.com/person/james-park#sthash.XFdsqnFT.dpuf
James Park is presenting at TechCrunch Disrupt SF 2015 on Sep 21, 2015  
Update
Primary Role
CEO and Co-Founder @ Fitbit
Education
Harvard University
Gender:
Male
Location:
Unknown
Website:
http://www.fitbit.com/company

Person Details

Update
James Park is a serial entrepreneur with a passion for creating great products and companies. Fitbit is the third startup that he has founded.
Previously, James was a Director of Product Development at CNET Networks, where he led product management, engineering, and design for Webshots.
Before CNET, James was a co-founder of Windup Labs, which was acquired by CNET in 2005, and prior to Windup Labs, he was the co-founder and CTO of Epesi Technologies.
James also worked at Morgan Stanley, where he helped develop trading strategies and software for a quantitative trading fund.
James never quite finished his computer science degree at Harvard College.

Jobs (5)

Update
Current

CEO and Co-Founder

Fitbit
May, 2007 - Current   (over 8 years)
Past
Started
Ended
Title
Company
Apr, 2005
May, 2007
Director of Product Development
2002
Apr, 2005
President and Co-Founder
Oct, 1999
Nov, 2001
co-founder and CTO
Jun, 1998
Aug, 1999
Analyst
- See more at: https://www.crunchbase.com/person/james-park#sthash.XFdsqnFT.dpuf

2 comments:

  1. very informative post for me as I am always looking for new content that can help me and my knowledge grow better.

    ReplyDelete